Looking at the brief, we need to have a name and a summary of the enterprise.
I haven't got any suggestions for the name yet. Does anyone else??
I have been trying to write down my ideas of why wristbands? what is the business opportunity?
Ravensbourne have just moved to a new location in an up and coming area and it is now right next to the o2! The building design is also very iconic and the new logo matches it.
Tourists can often be seen taking photos of the building and admiring it, but we do not have Ravensbourne merchandise! The wristbands and other merchandise could take advantage of the "Ravensbourne brand" and create a marketing opportunity. This would raise money for the uni to use to help fund the degree show.
Steve.
